Shiseido to slash product launches
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Shiseido Co. plans to cut by half the number of products it introduces in Japan and spend more on marketing as the cosmetics giant reviews its strategy amid declining domestic sales. "We've relied too much on new products," President Hisayuki Suekawa said in an interview Thursday at the company's headquarters in Tokyo. "Our sales have been L-shaped, with a spike after the initial introduction ...
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